Developing strategic marketing through the use of marketing networks

Journal of Strategic Marketing

Volumn 13, Issue 2, 2005, Pages 81-92

  Rocks, Steve ^a   Gilmore, Audrey ^a   Carson, David ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Network dynamics; Network size; Network structure; Sme marketing networks

Indexed keywords

EID: 44249095457     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254050008293     Document Type: Article

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