The use of qualitative methods to research networking in SMEs

Qualitative Market Research: An International Journal

Volumn 2, Issue 2, 1999, Pages 82-91

  O’Donnell, Aodheen ^a   Cummins, Darryl ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Marketing research; Methodology; Networking; Northern Ireland; Relationship marketing; Small to medium sized enterprises

Indexed keywords

EID: 10644294293     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759910269991     Document Type: Article

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