Exchanging value within individuals' networks: Social support implications for health marketers

Journal of Marketing Management

Volumn 27, Issue 3-4, 2011, Pages 316-335

  Ali, Haider ^a  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Health; Networks; Social capital; Social networks; Social support; South Asian; Value

Indexed keywords

EID: 79951925920     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.547075     Document Type: Article

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