Using card-based games to enhance the value of semi-structured interviews

International Journal of Market Research

Volumn 54, Issue 1, 2012, Pages

  Rowley, Jennifer ^a   Jones, Rosalind ^b   Vassiliou, Magda ^a   Hanna, Sonya ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b BANGOR UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84858414122     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJMR-54-1-093-110     Document Type: Article

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