A framework for designing and implementing effective online coupons in tourism and hospitality

Journal of Vacation Marketing

Volumn 19, Issue 2, 2013, Pages 165-180

  Sigala, Marianna ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

Benefits; design; effectiveness; implementation; online coupons; tourism

Indexed keywords

EID: 84876041848     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766712471839     Document Type: Review

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