Short- or long-duration coupons: the effect of the expiration date on the profitability of coupon promotions

Management Science

Volumn 45, Issue 8, 1999, Pages 1041-1056

  Krishna, Aradhna ^a   Zhang, Z John ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; HUMAN ENGINEERING; MANAGEMENT SCIENCE; SALES; SURVEYS;

BUYER BEHAVIOR; COMPETITIVE STRATEGY; PROMOTION;

MARKETING;

EID: 0033284378     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.45.8.1041     Document Type: Article

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