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Volumn 38, Issue 4, 2011, Pages 1653-1657

Travel coupon proneness

Author keywords

Coupon proneness; Measurement scale; Unplanned behavior

Indexed keywords

RESEARCH WORK; TOURISM; TRAVEL BEHAVIOR; TRAVEL DEMAND;

EID: 80054700254     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2011.05.005     Document Type: Article
Times cited : (5)

References (11)
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  • 2
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  • 4
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    • DelVecchio, D.1
  • 5
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    • Improving coupon conversion studies: A comment
    • Ellerbrock M.J. Improving coupon conversion studies: A comment. Journal of Travel Research 1981, 19:37-38.
    • (1981) Journal of Travel Research , vol.19 , pp. 37-38
    • Ellerbrock, M.J.1
  • 6
    • 67650706330 scopus 로고    scopus 로고
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    • Hu, L.1    Bentler, P.M.2
  • 7
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    • Comparing mail and telephone for conducting coupon conversion studies
    • Hunt J.D., Dalton M.J. Comparing mail and telephone for conducting coupon conversion studies. Journal of Travel Research 1983, 21(3):16-18.
    • (1983) Journal of Travel Research , vol.21 , Issue.3 , pp. 16-18
    • Hunt, J.D.1    Dalton, M.J.2
  • 8
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    • Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility perspective
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    • Lichtenstein, D.1    Netemeyer, R.2    Burton, S.3
  • 10
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    • Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
    • Swaminathan S., Bawa K. Category-specific coupon proneness: The impact of individual characteristics and category-specific variables. Journal of Retailing 2005, 81(3):205-214.
    • (2005) Journal of Retailing , vol.81 , Issue.3 , pp. 205-214
    • Swaminathan, S.1    Bawa, K.2
  • 11
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    • Measuring the conversion of advertising coupon inquirers into visitors
    • Woodside A. Measuring the conversion of advertising coupon inquirers into visitors. Journal of Travel Research 1981, 19(4):38-39.
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    • Woodside, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.