eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence

Computers in Human Behavior

Volumn 27, Issue 2, 2011, Pages 655-661

  Sigala, Marianna ^a  

^a DEMOCRITUS UNIVERSITY OF THRACE   (Greece)

Author keywords

Challenges; e Customer Relationship Management; Readiness; Usage; Web 2.0

Indexed keywords

CHALLENGES; CUSTOMER RELATIONSHIP MANAGEMENT; READINESS; USAGE; WEB 2.0;

COMPUTER SUPPORTED COOPERATIVE WORK; CUSTOMER SATISFACTION; PUBLIC RELATIONS; WORLD WIDE WEB;

SALES;

EID: 79551492884     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.03.007     Document Type: Article

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