메뉴 건너뛰기




Volumn , Issue , 2011, Pages 1806-1809

A comparative study of online group-coupon sale in USA and China

Author keywords

Groupon; Groupon.cn; Key Words coupon; Online sales

Indexed keywords

BUSINESS MODE; COMPARATIVE STUDIES; GROUPON; GROUPON.CN; KEY WORDS-COUPON; ONLINE BUSINESS; ONLINE SALES;

EID: 80053276446     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/AIMSEC.2011.6011160     Document Type: Conference Paper
Times cited : (3)

References (8)
  • 1
    • 80053235848 scopus 로고    scopus 로고
    • Suddenly, everyone wants to be groupon
    • NOV
    • R. Underwod, "Suddenly, Everyone Wants to Be Groupon" Advertising Age, Vol. 81, Issue 39, NOV, 2010, pp. 18-20.
    • (2010) Advertising Age , vol.81 , Issue.39 , pp. 18-20
    • Underwod, R.1
  • 2
    • 80053242857 scopus 로고    scopus 로고
    • Why groupon was smart to spurn google's $6 billion offer
    • December 10
    • D. Frommer, "Why Groupon Was Smart to Spurn Google's $6 billion offer", Business Insider, December 10, 2010.
    • (2010) Business Insider
    • Frommer, D.1
  • 4
    • 80053250092 scopus 로고    scopus 로고
    • Study on e-coupon
    • Jan
    • L. Huang, "Study on e-coupon", Internet Weekly, (18), Jan. 2011, pp.18-19.
    • (2011) Internet Weekly , Issue.18 , pp. 18-19
    • Huang, L.1
  • 6
    • 80053223502 scopus 로고    scopus 로고
    • Jason Inc., Apr
    • D. Rey, "Groupon Avalanche", Jason Inc., Vol. 32, Iss. 3, Apr. 2010, pp. 102-104
    • (2010) Groupon Avalanche , vol.32 , Issue.3 , pp. 102-104
    • Rey, D.1
  • 7
    • 80053235443 scopus 로고    scopus 로고
    • Groupon cliping
    • Dec 20
    • J. Surowiecki, "Groupon Cliping", The New Yorker, Vol. 86, Iss. 41, Dec 20, 2010, pp. 46-47.
    • (2010) The New Yorker , vol.86 , Issue.41 , pp. 46-47
    • Surowiecki, J.1
  • 8
    • 80053264078 scopus 로고    scopus 로고
    • Coupon deathmatch, party of two?
    • OCT
    • S. Brad, "Coupon Deathmatch, Party of Two? ", Bloomberg Businessweek, Issue 4198, OCT.2010.
    • (2010) Bloomberg Businessweek , Issue.4198
    • Brad, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.