Exploring online sales promotions in the hospitality industry

Journal of Hospitality Marketing and Management

Volumn 20, Issue 7, 2011, Pages 814-829

  Christou, Evangelos ^a  

^a ALEXANDER TECHNOLOGICAL EDUCATIONAL INSTITUTE OF THESSALONIKI   (Greece)

Author keywords

Hotel pricing; Internet sales; Online sales promotions; Structural equation modeling

Indexed keywords

EID: 80053011628     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2011.605038     Document Type: Article

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