How to retain online customers

Communications of the ACM

Volumn 47, Issue 6, 2004, Pages 64-69

  Vatanasombut, Banphot ^a   Stylianou, Antonis C ^b   Igbaria, Magid ^c  

^a Virtualab Inc   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^c CLAREMONT GRADUATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COST REDUCTION; ONLINE BANKING; SERVICE PROVIDERS; USER RETENTION;

COST EFFECTIVENESS; ELECTRONIC COMMERCE; INTERNET; MARKETING; ONLINE SEARCHING; PROBLEM SOLVING; PROFESSIONAL ASPECTS; SEARCH ENGINES;

CUSTOMER SATISFACTION;

EID: 4243086932     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/990680.990682     Document Type: Review

References (10)

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