The effects of customer participation in co-created service recovery

Journal of the Academy of Marketing Science

Volumn 36, Issue 1, 2008, Pages 123-137

  Dong, Beibei ^a   Evans, Kenneth R ^b   Zou, Shaoming ^a  

^a UNIVERSITY OF MISSOURI   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Co creation; Customer participation; S D logic; Service recovery; Service dominant logic; Services marketing

Indexed keywords

EID: 67849113236     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0059-8     Document Type: Article

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