Good soldiers on the web: Understanding the drivers of participation in online communities of consumption

International Journal of Electronic Commerce

Volumn 15, Issue 4, 2011, Pages 89-120

  Yen, Hsiuju ^a   Hsu, Sheila ^b   Huang, Chun Yao ^c  

^a NATIONAL TSING HUA UNIVERSITY   (Taiwan)

^b NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^c NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

co production; Consumer participation; customer citizenship behavior; online communities of consumption

Indexed keywords

EID: 79959983581     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415150403     Document Type: Article

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