Determinants of customer loyalty for social networking sites

Lecture Notes in Business Information Processing

Volumn 52 LNBIP, Issue , 2010, Pages 206-212

  Gu, Rui ^a   Oh, Lih Bin ^a   Wang, Kanliang ^a  

^a XI'AN JIAOTONG UNIVERSITY   (China)

Author keywords

consumer knowledge; customer loyalty; perceived value; social networking sites; user satisfaction

Indexed keywords

ELECTRONIC COMMERCE; SALES; SOCIAL NETWORKING (ONLINE);

CONSUMER KNOWLEDGE; CUSTOMER LOYALTY; PERCEIVED VALUE; SOCIAL NETWORKING SITES; USER SATISFACTION;

CUSTOMER SATISFACTION;

EID: 79551535907     PISSN: 18651348     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-17449-0_21     Document Type: Conference Paper

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