Consumer social responses to CSR initiatives versus corporate abilities

Journal of Consumer Marketing

Volumn 30, Issue 2, 2013, Pages 100-111

  Marquina Feldman, Percy ^a   Vasquez Parraga, Arturo Z ^a  

^a CENTRUM CATÓLICA GRADUATE BUSINESS SCHOOL   (Peru)

Author keywords

Choice based conjoint model; Consumer social responses; Corporate abilities; Corporate social responsibility; Corporate strategy; Social responsibility; Willingness to pay

Indexed keywords

EID: 84874802565     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761311304915     Document Type: Article

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