Understanding Consumer's Responses to Enterprise's Ethical Behaviors: An Investigation in China

Journal of Business Ethics

Volumn 107, Issue 2, 2012, Pages 159-181

  Deng, Xinming ^a  

^a WUHAN UNIVERSITY   (China)

Author keywords

Chinese context; Consumer's ethical response; Ethical consumerism; Firm's ethical behavior

Indexed keywords

EID: 84859808068     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-1031-6     Document Type: Article

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