Consumer reactions to CSR: A Brazilian perspective

Journal of Business Ethics

Volumn 91, Issue SUPPL 2, 2010, Pages 291-310

  Carvalho, Sergio W ^a   Sen, Sankar ^b   Mota, Márcio de Oliveira ^c   de Lima, Renata Carneiro ^c  

^a UNIVERSITY OF MANITOBA   (Canada)

^b CITY UNIVERSITY OF NEW YORK   (United States)

^c UNIVERSITY OF FORTALEZA   (Brazil)

Author keywords

Corporate social responsibility (CSR); Personal satisfaction; Price fairness; Purchasing power

Indexed keywords

EID: 84893492800     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-010-0620-0     Document Type: Article

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