Understanding customer choices in e-financial services

California Management Review

Volumn 46, Issue 4, 2004, Pages

  Verma, Rohit ^a   Iqbal, Zafar ^b   Plaschka, Gerhard ^b  

^a UNIVERSITY OF UTAH   (United States)

^b DEPAUL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4143054900     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.2307/41166274     Document Type: Review

References (74)

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38. I b i d.
39. I b i d.
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59. I b i d.
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68. .
69. For details about MNL models, see Verma, Thompson, and Louviere, op. cit.
70. A similar approach was used by Verma, Thompson, and Louviere, op. cit., and Pullman, Verma, and Goodale, op. cit.
71. A similar approach was used by Verma, Thompson, and Louviere, op. cit., and Pullman, Verma, and Goodale, op. cit.
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