Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay

Journal of Business Research

Volumn 63, Issue 3, 2010, Pages 263-264

  Shea, Linda J ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Consumer perceptions; Corporate social responsibility; Ethicality

Indexed keywords

EID: 76349093403     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.04.021     Document Type: Note

References (10)

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