Does perceived consumer fit matter in corporate social responsibility issues?

Journal of Business Research

Volumn 65, Issue 11, 2012, Pages 1558-1564

  Lee, Eun Mi ^a   Park, Seong Yeon ^a   Rapert, Molly I ^b   Newman, Christopher L ^b  

^a Associate Professor Ewha School of Business Ewha Womans University 52 Ewhayeodae gil Seodaemun gu   (South Korea)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Consumer loyalty; Consumer perception; Consumer company identification; CSR activities; Lifestyle; Perceived fit; Value

Indexed keywords

EID: 84867443809     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.02.040     Document Type: Article

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