The influence of corporate messages on the product portfolio

Journal of Marketing

Volumn 71, Issue 2, 2007, Pages 12-25

  Biehal, Gabriel J ^a   Sheinin, Daniel A ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348955310     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.2.12     Document Type: Article

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