Exploring origins of ethical company/brand perceptions - A consumer perspective of corporate ethics

Journal of Business Research

Volumn 63, Issue 3, 2010, Pages 255-262

  Brunk, Katja H ^a  

^a SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT   (Belgium)

Author keywords

Brand misconduct; Consumer perceived ethicality (CPE); Corporate ethics; Corporate social responsibility (CSR); Ethical consumption; Qualitative research

Indexed keywords

EID: 76349104003     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.03.011     Document Type: Article

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