The interplay of drivers and deterrents of opportunism in buyer-supplier relationships

Journal of the Academy of Marketing Science

Volumn 41, Issue 1, 2013, Pages 111-131

  Wang, Qiong ^a   Li, Julie Juan ^b   Ross Jr , William T ^c   Craighead, Christopher W ^d  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c UNIVERSITY OF CONNECTICUT   (United States)

^d PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Buyer supplier relationships; Opportunism; Social capital; Survey research; Transaction cost economics

Indexed keywords

EID: 84872167707     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-012-0310-9     Document Type: Article

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