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Journal of the Academy of Marketing Science
Volumn 31, Issue 3, 2003, Pages 319-322
The importance and challenges of being interesting
Author keywords

Brand Extension; Interesting Idea; Market Orientation; Market Research; Nomological Network
Indexed keywords

EID: 33646504043     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1177/0092070303031003010     Document Type: Note
Times cited : (38)
References (12)
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    • The Effects of Strategy Type on the Market Orientation-Performance Relationship
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.