"Trust but verify"? The performance implications of verification strategies in trusting relationships

Journal of the Academy of Marketing Science

Volumn 38, Issue 4, 2010, Pages 399-417

  Gundlach, Gregory T ^a   Cannon, Joseph P ^b  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Distribution; Exchange; Governance; Information; Performance; Trust

Indexed keywords

EID: 77955089267     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0180-y     Document Type: Article

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