Playing it safe: Susceptibility to normative influence and protective self-presentation

Journal of Consumer Research

Volumn 31, Issue 3, 2004, Pages 551-556

  Wooten, David B ^a   Reed II, Americus ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12844260257     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/425089     Document Type: Article

References (17)

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