The political symbolism of business: Exploring consumer nationalism and its implications for corporate reputation management in China

Journal of Communication Management

Volumn 11, Issue 2, 2007, Pages 134-149

  Wang, Jian ^a   Wang, Zhiying ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

China; Communication management; Consumer behaviour; International business; National cultures

Indexed keywords

EID: 84993008360     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540710747361     Document Type: Article

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