Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising

Journal of Advertising

Volumn 37, Issue 1, 2008, Pages 29-43

  Martin, Brett A S ^a   Wentzel, Daniel ^b   Tomczak, Torsten ^b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42349106714     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370103     Document Type: Article

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