Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States

International Journal of Advertising

Volumn 22, Issue 4, 2003, Pages 487-510

  Lee, Wei Na ^a   Hong, Ji Young ^a   Lee, Se Jin ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

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EID: 27844458308     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2003.11072865     Document Type: Article

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