Competition between foreign and domestic brands: A study of consumer purchases in China

Journal of Global Marketing

Volumn 22, Issue 3, 2009, Pages 181-197

  Chan, Tsang Sing ^a   Cui, Geng ^a   Zhou, Nan ^b  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Brand choice; Competition; Consumer behavior; Emerging markets; Foreign brands

Indexed keywords

EID: 71049133064     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911760902845015     Document Type: Article

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