The impact of website quality on customer satisfaction and purchase intention: Perceived playfulness and perceived flow as mediators

Information Systems and e-Business Management

Volumn 10, Issue 4, 2012, Pages 549-570

  Hsu, Chia Lin ^a   Chang, Kuo Chien ^b   Chen, Mu Chen ^c  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CHIHLEE INSTITUTE OF TECHNOLOGY   (Taiwan)

^c NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Customer satisfaction; Perceived flow; Perceived playfulness; Purchase intention; Website quality

Indexed keywords

EID: 84870392841     PISSN: 16179846     EISSN: 16179854     Source Type: Journal    
DOI: 10.1007/s10257-011-0181-5     Document Type: Article

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