Examining the effects of website-induced flow in professional sporting team websites

Internet Research

Volumn 20, Issue 2, 2010, Pages 115-134

  O'Cass, Aron ^a   Carlson, Jamie ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Consumer behaviour; Customer loyalty; Internet; Marketing; Sports

Indexed keywords

EID: 77952222345     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241011032209     Document Type: Article

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