Hotel marketing strategy and the theory of reasoned action

International Journal of Contemporary Hospitality Management

Volumn 8, Issue 3, 1996, Pages 5-10

  Buttle, Francis ^a   Bok, Bungkwon ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b Hotel Shilla   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013145041     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596119610115943     Document Type: Article

References (18)

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