Why customers feel locked into relationships: Using qualitative research to uncover the lock-in factors

Journal of Marketing Theory and Practice

Volumn 20, Issue 4, 2012, Pages 391-406

  Harrison, Mary ^a   Beatty, Sharon ^b   Reynolds, Kristy ^b   Noble, Stephanie ^c  

^a BIRMINGHAM SOUTHERN COLLEGE   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

^c UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84869824433     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679200403     Document Type: Article

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