Mental budgeting and consumer decisions

Journal of Consumer Research

Volumn 23, Issue 1, 1996, Pages 40-52

  Heath, Chip ^a   Soll, Jack ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030503890     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209465     Document Type: Article

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