A semiotic analysis of nostalgia as a connection to the past

Qualitative Market Research

Volumn 11, Issue 2, 2008, Pages 192-212

  Kessous, Aurélie ^a   Roux, Elyette ^a  

^a AIX MARSEILLE UNIVERSITY   (France)

Author keywords

Brand management; Consumer behaviour; Nostalgia

Indexed keywords

EID: 41949090852     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750810864440     Document Type: Article

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