Customer loyalty and lifetime value: An empirical investigation of consumer packaged goods

Journal of Marketing Theory and Practice

Volumn 18, Issue 2, 2010, Pages 127-140

  Zhang, Jason ^a   Dixit, Ashutosh ^b   Friedmann, Roberto ^c  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

^b CLEVELAND STATE UNIVERSITY   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77649099645     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180202     Document Type: Article

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