An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

Psychology and Marketing

Volumn 29, Issue 11, 2012, Pages 907-917

  Grohs, Reinhard ^a   Wagner, Udo ^b   Steiner, Regina ^c  

^a UNIVERSITY OF INNSBRUCK   (Austria)

^b UNIVERSITY OF VIENNA   (Austria)

^c Greentube Internet Entertainment Solutions GmbH   (Austria)

Author keywords

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Indexed keywords

EID: 84867477196     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20573     Document Type: Article

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