I SPYA sponsor: The effects of sponsorship level, prominence, relatedness, and cueing on recall accuracy

Journal of Advertising

Volumn 36, Issue 4, 2007, Pages 61-74

  Wakefield, Kirk L ^a   Becker Olsen, Karen ^b   Bettina Cornwell, T ^c  

^a BAYLOR UNIVERSITY   (United States)

^b The College of New Jersey   (United States)

^c UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38049096321     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360405     Document Type: Article

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