Sponsorship-linked marketing: The role of articulation in memory

Journal of Consumer Research

Volumn 33, Issue 3, 2006, Pages 312-321

  Cornwell, T Bettina ^a   Humphreys, Michael S ^a   Maguire, Angela M ^b   Weeks, Clinton S ^b   Tellegen, Cassandra L ^b  

^a Department of Marketing ^*

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845725113     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/508436     Document Type: Article

References (19)

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