Preschool children's persuasion knowledge: The contribution of theory of mind

Journal of Public Policy and Marketing

Volumn 28, Issue 2, 2009, Pages 175-185

  McAlister, Anna R ^a   Cornwell, T Bettina ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Advertising; Children; Persuasion knowledge; Preschool; Theory of mind

Indexed keywords

EID: 73949089740     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.2.175     Document Type: Article

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