The impact of a video screen and rotational-signage systems on satisfaction and advertising recognition

Journal of Services Marketing

Volumn 13, Issue 6, 1999, Pages 453-468

  Moore, Jesse N ^a   Pickett, Gregory M ^a   Grove, Stephen J ^a  

^a Duke University   (United States)

Author keywords

Advertising; Services marketing; Signs; Sponsorship; Sport

Indexed keywords

EID: 84986097858     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910298739     Document Type: Article

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