Branding is no longer child's play!

Journal of Consumer Marketing

Volumn 21, Issue 2-3, 2004, Pages 175-182

  Lindstrom, Martin ^a  

^a Milsons Point ^*  (Australia)

Author keywords

Brands; Children (age groups); Marketing

Indexed keywords

EID: 3042640447     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410534722     Document Type: Review

References (6)

1. Annenberg Public Policy Center (2001), Study, University of Pennsylvania, Phildelphia, PA.
2. BBC News (2003), "EverQuest exposes cost of sexism about Professor Edward Castronova", 25 June.
3. Lindstrom, M. and Seybold, P.B. (2003), BRANDchild, Kogan Page, London.
4. McNeal, J.U. (1992), Kids as Customers, Lexington Books, Lexington, MA.
5. Newsweek (2001), "Jesus rocks", January.
6. (The) Nordic Youth Research Organization (2000), Civic Participation, Nordic Youth Research Organization.