Cognitive evaluation: Prompts used to measure sponsorship awareness

International Journal of Market Research

Volumn 45, Issue 4, 2003, Pages

  Tripodi, John A ^a   Hirons, Martin ^c   Bednall, David ^c   Sutherland, Max ^b  

^a BOND UNIVERSITY   (Australia)

^b BOND UNIVERSITY   (Australia)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242491765     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530304500401     Document Type: Review

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