Sports sponsorship, spectator recall and false consensus

European Journal of Marketing

Volumn 33, Issue 3-4, 1999, Pages 291-313

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Brands; Consumer behaviour; Sponsorship; Sport

Indexed keywords

EID: 85135559581     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910253071     Document Type: Article

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