A new scale to assess children's attitude toward TV advertising

Journal of Advertising Research

Volumn 43, Issue 4, 2003, Pages 390-399

  Derbaix, Christian ^a   Pecheux, Claude ^a  

^a Facultes Universitaires Catholiques de Mons   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846000586     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030447     Document Type: Article

References (14)

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