Ambush marketing: Corporate strategy and consumer reaction

Psychology and Marketing

Volumn 15, Issue 4, 1998, Pages 305-322

  Meenaghan, Tony ^a  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

[No Author keywords available]

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EID: 0032379928     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199807)15:4<305::AID-MAR2>3.0.CO;2-C     Document Type: Article

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