Country image, product image and consumer purchase intention: Evidence from an emerging economy

International Business Review

Volumn 21, Issue 6, 2012, Pages 1041-1051

  Wang, Cheng Lu ^a   Li, Dongjin ^b   Barnes, Bradley R ^c   Ahn, Jongseok ^d  

^a UNIVERSITY OF NEW HAVEN   (United States)

^b NANKAI UNIVERSITY   (China)

^c UNIVERSITY OF SHEFFIELD   (United Kingdom)

^d Jeunju University   (South Korea)

Author keywords

China; Country image; Product image; Purchase intention

Indexed keywords

EID: 84866934413     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2011.11.010     Document Type: Article

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