The influence of the image of a product's region of origin on product evaluation

Journal of Business Research

Volumn 56, Issue 3, 2003, Pages 215-226

  van Ittersum, Koert ^a   Candel, Math J J M ^b   Meulenberg, Matthew T G ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Product evaluation; Product specific regional image; Region of origin; Regional product

Indexed keywords

EID: 0037365613     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(01)00223-5     Document Type: Article

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