Country-of-origin effects on consumer product evaluation and purchase intention: The role of objective versus subjective knowledge

Journal of International Consumer Marketing

Volumn 21, Issue 2, 2009, Pages 137-151

  Lee, Jin Kyun ^a   Lee, Wei Na ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Country of origin; Objective knowledge; Product knowledge; Subjective knowledge

Indexed keywords

EID: 61449180394     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802153722     Document Type: Article

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